Retail sales of licensed merchandise in Latin America totaled $4.1 billion in 2013, an increase of 3.3% from $3.9 billion in 2012, according to The Licensing Letter’s “International Licensing: A Status Report.” Since 2011, the licensing business in the region has grown 7.9%. While 3.3% is a respectable rate of increase—less than Central/Eastern Europe and Middle East/Africa … [Read more...] about Brazil Dominates and Continues To Fuel Growth, Per Capita Spending
TLL
Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market
Digital products, including educational and gaming apps and e-books, held an estimated 8% share of retail sales of licensed preschool products in 2013, up from 5% in 2012, according to TLL's new report, "The Global Market For Licensed Preschool Properties." Indeed, 2013 marked a watershed year for preschool targeted apps and digital content; this category's share remained flat … [Read more...] about Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market
Star Wars: Steer Clear of Celebrity Licensing Pitfalls by Adding 7 Protections to Your Contract
Licensing a celebrity's brand is a great strategy for selling consumer products. But it's also risky. Celebrities are temperamental, especially where their brand is concerned. And if a dispute ensues, that same fame that attracted you to the celebrity in the first place could work against you. Although each case is different, break-ups tend to follow common patterns. The key to … [Read more...] about Star Wars: Steer Clear of Celebrity Licensing Pitfalls by Adding 7 Protections to Your Contract
Shopping By Phone: Men Do It More
Men (56%) are more likely than women (45%) to make the leap from browsing and researching purchases via smartphone to actually buying from the device, reports the Interactive Advertising Bureau (IAB). The difference is even greater among 18-34 year olds, where 76% of male smartphone users are making a purchase in a typical month, compared to 59% of women. Almost four in 10 of … [Read more...] about Shopping By Phone: Men Do It More
Greater China Continues to Demonstrate Rapid Growth In Licensing
Greater China—mainland China, Taiwan, Hong Kong, and Macau—has been one of the fastest-growing licensing markets within Asia and in the world over the past few years. In fact, two of the countries in Greater China, the mainland and Macau, were the first and second fastest-growing individual countries in retail sales of licensed products in 2013, with increases of 9.2% and 9.0%, … [Read more...] about Greater China Continues to Demonstrate Rapid Growth In Licensing
More Preschool Properties Originating Outside U.S.
The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Who’s News
Vinnie D’Alleva joins Mattel as SVP Fisher-Price Friends, overseeing Thomas & Friends, Bob the Builder, and other HiT entertainment Properties. D’Alleva was previously President/GM of North America at the mayborn Group. Steve LaBella, SVP Fisher-Price Preschool, adds responsibility for product development on Nickelodeon’s Dora and Friends: Into the City and Disney’s Jake … [Read more...] about Who’s News
Staying One Tech Ahead
Outfit7 is licensing its app, Talking Tom & Friends, to Toyze to enable users to customize 3-D-printable game characters. Users—there are 230 million of them monthly, according to the company—can use a free app to personalize Talking Tom (first character available; others to follow) and then share the creation via social media. Alternately, they can model and print their … [Read more...] about Staying One Tech Ahead
Nokia Licensing ‘Other Devices’
Nokia is making its brand name available for licensing of tech devices and other products except for handsets, including a tablet made by Foxconn. As for phone handsets, while Microsoft has just introduced a new handset without the Nokia name, Microsoft’s license to use the name runs through 2016. “What we’re looking at here is not Nokia’s ‘return’ to the smartphone … [Read more...] about Nokia Licensing ‘Other Devices’