By Gary Symons TLL Editor in Chief The tariff hammer dropped at midnight Tuesday, and reaction on the markets was swift and brutal, as consumer confidence plummeted to an alarming low in February. That’s very bad news for the licensing industry, which relies on consumer confidence to spur discretionary spending on a wide variety of goods. That’s expected to worsen, … [Read more...] about Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs
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Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
By Allison Watkinson TLL Reporter The LEGO Group has unveiled an extensive portfolio of licensed products at Toy Fair 2025. The company's product assortment for 2025 includes more than 340 sets across 30 different themes, marking this year as LEGO's biggest collection yet. "Championing the power of play is core to the LEGO brand," said LEGO Group SVP, Jared Carr. "Designed … [Read more...] about The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
Products of Change Names the ESCP as its New Social Impact Partner
By Allison Watkinson TLL Reporter Products of Change has partnered with the Ethical Supply Chain Program to expand access to resources for ethical and sustainable supply chains. Through the partnership, members of both not-for-profit organisations will be given access to tools that will help them create products in more socially conscious and environmentally-friendly … [Read more...] about Products of Change Names the ESCP as its New Social Impact Partner
Hape and The MET Announce Toy Collaboration
By Allison Watkinson TLL Reporter The Met and Hape Toys have signed a collaborative partnership to develop an educational toy collection featuring art from the museum's historical archive. Designed to cater to infants and toddlers, the collection aims to promote early childhood learning through a range of licensed puzzles and developmental toys. "We are excited to … [Read more...] about Hape and The MET Announce Toy Collaboration
Born to License Podcast Demystifies the Licensing Industry
By Allison Watkinson TLL Reporter David Born has launched a new podcast called Born to License that is designed to explain the complexities of the global licensing industry. Hosted by David Born himself, the podcast is designed for business owners, entrepreneurs and creative talents who are looking to enter the licensing arena, but don’t know where to … [Read more...] about Born to License Podcast Demystifies the Licensing Industry
Champion Lands a Bullseye with Target Partnership
By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Chef Morimoto Launches Saucy Collection with Williams Sonoma
By Allison Watkinson TLL Reporter Williams Sonoma is launching a collaborative culinary collection with Michelin-star restaurateur and Iron Chef, Masaharu Morimoto. Known as the host of Iron Chef and Iron Chef America, Masaharu Morimoto is a celebrity culinary expert who operates 24 restaurant locations around the world. He has also published two award-winning cookbooks, … [Read more...] about Chef Morimoto Launches Saucy Collection with Williams Sonoma
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership