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Top Story

Major League Soccer Kicks Off Collection with Pottery Barn Teen

February 27, 2025

By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaborative home furnishings collection in partnership with Major League Soccer (MLS). The licensed Pottery Barn Teen products span a wide selection of MLS home décor, bedding and school accessories. Designed to appeal to young soccer fans, the collection incorporates artistic designs that are based on the … [Read more...] about Major League Soccer Kicks Off Collection with Pottery Barn Teen

Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

February 27, 2025

By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

Home Chef Launches Two Limited-Edition Recipe Partnerships

February 27, 2025

By Allison Watkinson TLL Reporter Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits. Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur. Her accessible approach to cooking and Sweet July lifestyle … [Read more...] about Home Chef Launches Two Limited-Edition Recipe Partnerships

Playmates Toys Reveals Miraculous Ladybug Collector’s Doll

February 26, 2025

By Allison Watkinson TLL Reporter Miraculous Corp and Playmates Toys are launching a limited-edition Miraculous Ladybug doll for the 10th anniversary of the award-winning franchise. Standing at 10.5 inches tall, the custom-designed Miraculous Ladybug doll is outfitted in a full-body superhero costume with knee-high boots and an ankle-length detachable cape. The … [Read more...] about Playmates Toys Reveals Miraculous Ladybug Collector’s Doll

Aurora World and Hasbro Partner for Peppa Pig Plush

February 26, 2025

By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush

Choco Milk Signs Beanstalk as its Licensing Representative

February 26, 2025

By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

February 25, 2025

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

February 25, 2025

By Allison Watkinson TLL Reporter Sesame Workshop and Discovery Education have created a new collection of Sesame Street branded resources within Discovery's Espresso platform. The resources will utilize licensed characters from Sesame Workshop's portfolio of children's entertainment brands, alongside research-based content from the non-profit organization's … [Read more...] about Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

Target Introduces Disney and Marvel Pillowfort Products

February 25, 2025

By Allison Watkinson TLL Reporter Disney and Marvel have partnered with Target for an extensive collection of kids bedding products under the retail company's Pillowfort brand. Based on both Disney Princesses and Marvel Super Heroes, the licensed products were created in collaboration with Target's in-house product design team. "The addition of the Disney Princess and … [Read more...] about Target Introduces Disney and Marvel Pillowfort Products

Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

February 25, 2025

TLL Staff OAK9 Entertainment has announced its expansion into licensing, appointing seasoned executives Ann Buckingham and Maria Ancieta-Risher to lead the program. The move follows the company’s recent global distribution deal for its flagship animated franchise, Stomp! Stomp! Rhinos! Buckingham and Ancieta-Risher bring extensive experience in licensing and brand … [Read more...] about Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

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