The Licensing Letter

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Surge Brands Named Licensing Agent for Cookie Dough Bites

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Taste of Nature as the global licensing agent for Cookie Dough Bites candy. As Cookie Dough Bites' representative, Surge Brands will oversee the development of a global licensing program that will focus on introducing products across multiple retail categories. These categories will include protein … [Read more...] about Surge Brands Named Licensing Agent for Cookie Dough Bites

Wendy’s and Girl Scouts USA Debut Thin Mint Frosty

By Allison Watkinson TLL Reporter Wendy's has partnered with Girl Scouts of the USA (GSUSA) for a limited-edition Thin Mints Frosty menu item. Available in chocolate and vanilla flavors, the licensed Frosty features a Thin Mints-inspired cookie crumble sauce that is swirled into the dessert and piled on the top. "The friendship between Wendy's and Girl Scouts of the … [Read more...] about Wendy’s and Girl Scouts USA Debut Thin Mint Frosty

Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

Amazon Acquires Creative Control of the James Bond Franchise

By Gary Symons TLL Editor in Chief James Bond may have a license to kill, but Amazon MGM Studios now has a license to film. Amazon MGM Studios issued a joint statement with Michael G. Wilson and Barbara Broccoli saying they have formed a new joint venture to house the James Bond intellectual property rights. Most importantly, under the terms of the new venture, Amazon MGM … [Read more...] about Amazon Acquires Creative Control of the James Bond Franchise

Teddy Mountain and Aardman Launch Cracking Plush Gromit!

By Allison Watkinson TLL Reporter Teddy Mountain UK is set to release a licensed make-a-bear plush toy based on Gromit from Aardman's Wallace & Gromit franchise. Available in the UK on April 25, the upcoming Gromit plush follows last year's debut of a licensed plush toy inspired by Aardman's Shaun the Sheep character IP. “The hugely successful release of our Shaun … [Read more...] about Teddy Mountain and Aardman Launch Cracking Plush Gromit!

Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

Dynamite Announces Explosive Elvira and Harley Quinn Crossover

By Allison Watkinson TLL Reporter Dynamite Entertainment, Queen B Productions and DC are launching a licensed crossover comic series that features Harley Quinn and Elvira. Portrayed by actress Cassandra Peterson, Elvira the Mistress of the Dark is a gothic character that was first created over four decades ago to serve as a hostess for campy horror and sci-fi … [Read more...] about Dynamite Announces Explosive Elvira and Harley Quinn Crossover

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Critics Say Europe’s ‘AI Act’ Fails to Protect Artists’ Copyright

By Gary Symons TLL Editor in Chief A key architect of EU copyright law says the legislation has failed to protect the copyright of writers, musicians and artists. Axel Voss is a German centre-right member of the European parliament, who played a major role in writing the EU's directive on copyright in 2019. However, he says the law was not intended to deal with generative AI … [Read more...] about Critics Say Europe’s ‘AI Act’ Fails to Protect Artists’ Copyright