By Allison Watkinson TLL Reporter Wildbrain CPLG scored a huge win, being appointed the global licensing agency for the massive French brand Peugeot. Most people outside of Europe know Peugeot best for its automotive brand, but the 210-year-old company is also a leading producer of many different products. Wildbrain CPLG was engaged by parent company … [Read more...] about WildBrain CPLG Wins Global Contract to Represent Peugeot
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Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
TLL Staff Sesame Workshop, nonprofit brand owner behind Sesame Street and Takalani Sesame, has named Dr. Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop’s South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame, and broadening the … [Read more...] about Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
Daniel Tiger Shows Its Stripes as Licensing Powerhouse
By Allison Watkinson TLL Reporter Fans of Daniel Tiger’s Neighborhood will have a lot of new ways to engage with the Emmy-award-winning PBS Kids Series. Fred Rogers Productions and 9 Story Brands, the worldwide licensing agent for the series, have collaborated with more than 25 new and existing licensees on a wide assortment of products. The lineup includes items … [Read more...] about Daniel Tiger Shows Its Stripes as Licensing Powerhouse
Licensing Trends: Circana Says Food & Beverage Sector Faces Challenging Outlook
By Gary Symons TLL Editor in Chief There’s mixed news for the food and beverage licensing industry, as that sector reported growth in 2024, but faces a challenging year in 2025. The data from Circana, a leading advisor on consumer behavior, just released its annual Circana Compass insights report for the food and beverage (F&B) industry. It covers both the … [Read more...] about Licensing Trends: Circana Says Food & Beverage Sector Faces Challenging Outlook
Youthful Innovators Highlighted at Annual Young Inventor Challenge
By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, … [Read more...] about Youthful Innovators Highlighted at Annual Young Inventor Challenge
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron's. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The company's focus is on … [Read more...] about Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
Steven Singer’s Gold Dipped Roses for the Witches of Wicked
By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working with Universal Pictures … [Read more...] about Steven Singer’s Gold Dipped Roses for the Witches of Wicked
Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet
By Allison Watkinson TLL Reporter Pura Vida has launched a collaborative partnership with Dutch Bros for a limited-edition, licensed friendship bracelet. The limited-edition bracelet features the logo designs from both brands, alongside the signature colors of the Dutch Bros' coffee brand and the distinct aesthetic of Pura Vida. The co-branded friendship bracelet is … [Read more...] about Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet
Paw Patrol Pumps Up Celebs with Promotional PupTalk
By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using … [Read more...] about Paw Patrol Pumps Up Celebs with Promotional PupTalk