By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
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Surf Brand Hurley Partners With Drumming Legend Travis Barker
By Gary Symons TLL Editor in Chief Drum roll please! The surfing and pop culture brand Hurley has just announced a partnership with the legendary drummer and music producer Travis Barker. Hurley and Barker will be releasing a licensed fashion collection in 2025, and Barker will also be representing Hurley as its brand ambassador. The partnership is a natural … [Read more...] about Surf Brand Hurley Partners With Drumming Legend Travis Barker
Tickets Now Available for New and Improved Spielwarenmesse Trade Show
By Allison Watkinson TLL Reporter This year's edition of the Spielwarenmesse trade show has announced a range of new travel options and services to streamline access to the event. The updated travel options for the event include an exclusive Spielwarenmesse shuttle bus service that runs between Munich Airport and the Nuremberg Exhibition Centre, a direct rail … [Read more...] about Tickets Now Available for New and Improved Spielwarenmesse Trade Show
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Surge Brands Signs Multiple Deals for Toxic Waste
By Allison Watkinson TLL Reporter Surge Brands has signed new licensing partners for Candy Dynamics’ Toxic Waste Hazardously Sour Candy brand. The new licensees secured for the Toxic Waste licensing program include a wide range of partners across multiple product categories and international retail markets. “Since embarking on a licensing program with Surge in 2021, … [Read more...] about Surge Brands Signs Multiple Deals for Toxic Waste
Hasbro Targets Older Customers With Age-Inclusive Games
By Gary Symons TLL Editor in Chief Hasbro says older people need to have fun just as much as kids, and is working on a range of age-inclusive games for the young at heart. The fourth of those games, TABOO Charades, has been redesigned by Hasbro's partner Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the … [Read more...] about Hasbro Targets Older Customers With Age-Inclusive Games
Hasbro Women Innovators of Play Announces Challenge Details
TLL Staff Hasbro is opening up opportunities for female toy and game inventors by inviting them to join their Women Innovators of Play Challenge. The challenge follows the Women Innovators of Play conference in October with a goal of finding the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and … [Read more...] about Hasbro Women Innovators of Play Announces Challenge Details
Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director
By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director
Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal