World's Largest Toymaker Says It Will Accept Higher Costs In Order to Replace One-Half of Its Oil-Based Plastics by 2026 By Gary Symons TLL Editor in Chief Toymaker Lego has committed it will produce half the plastic in its bricks with renewable or recycled material, rather than fossil fuels, by 2026. The stunning news follows the failure in 2023 of Lego's attempt to make … [Read more...] about LEGO Converting to Renewable Resin for Its Plastic Bricks
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Bulldog Launches a Licensing Program with Attitude
By Allison Watkinson TLL Reporter Bulldog Licensing has been appointed by Stream Publishing as the first-ever licensing agent for their LGBTQ+ media brand, Attitude magazine. "We have long believed that, as the world’s biggest LGBTQ+ media brand, Attitude has a lot to offer in the realms of licensing and branding with the help of the right partner. In Bulldog we have … [Read more...] about Bulldog Launches a Licensing Program with Attitude
Hurley And Logan Tay Sparkle with Exclusive Jewelry Collaboration
By Allison Watkinson TLL Reporter The Hurley lifestyle brand has announced an exclusive licensing collaboration with the jewelry designer Logan Tay. Logan Tay is a jewelry design brand that focuses on creating pieces with ocean-inspired accents such as pearls, seashell detailing, simple beading, layered colors and gold charms. The licensing partnership between Hurley and Logan … [Read more...] about Hurley And Logan Tay Sparkle with Exclusive Jewelry Collaboration
Kids India Opens Door to World’s Largest Toy Market
TLL Staff Kids India, the leading toy fair in India will be held Sept. 12 to 14 at the Jio World Convention Centre in Mumbai. Organizer Spielwarenmesse says this year marks as major milestone for the Kids India event as it celebrates its 10th anniversary. Not only is it celebrating its tenth birthday, but it is also taking place at the perfect time," the company said … [Read more...] about Kids India Opens Door to World’s Largest Toy Market
Sunway Resort x MFA Boston Offer Hokusai Gift Collection
By Gary Symons TLL Editor in Chief The Museum of Fine Arts, Boston, and Sunway Resort Hotel are offering a 'Lunar Masterpiece' gift box inspired by the legendary artist Katsushika Hokusai. The luxury hotel's limited edition Lunar Masterpiece gift box features a reimagining of Katsushika Hokusai’s renowned woodblock print, “Lilies,” a piece from his untitled series known as … [Read more...] about Sunway Resort x MFA Boston Offer Hokusai Gift Collection
Update: Bronfman Drops Paramount Bid, Leaving Path Clear for Skydance
By Gary Symons TLL Editor in Chief Media tycoon Edgar Bronfman Jr. has dropped his $6 billion bid to acquire Paramount Global, as Skydance Media prepares to close on its own offer. Bronfman had submitted a bid to acquire the global entertainment conglomerate with a consortium of investors. His submission came after Skydance had already come to a tentative agreement with the … [Read more...] about Update: Bronfman Drops Paramount Bid, Leaving Path Clear for Skydance
Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
By Allison Watkinson TLL Reporter Reese's has partnered with professional basketball player Angel Reese for a collaborative merchandise collection. Designed in collaboration with the IP and commerce platform Athlete Studio, the licensed merchandise includes three exclusive product drops inspired by Angel Reese, Reese's Pieces and Reese's peanut butter cups. The licensing … [Read more...] about Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
Kids Preferred Expands 2025 Catalog with Licensed Peanuts Collection
By Allison Watkinson TLL Reporter Kids Preferred has partnered with Peanuts Worldwide for a licensed collection that celebrates the 75th anniversary of the Peanuts franchise. “We are beyond thrilled to announce the partnership between Kids Preferred and Peanuts," said Kids Preferred president, Larry Presser. “There are very few brands in the marketplace as iconic and trusted as … [Read more...] about Kids Preferred Expands 2025 Catalog with Licensed Peanuts Collection
S’well and Crayola Collaborate on Colorful Water Bottle Collection
By Allison Watkinson TLL Reporter Crayola and S'well have launched a licensed reusable water bottle collection inspired by colorful Crayola crayons. The limited-edition Crayola x S’well collection includes seven Original bottles and three Traveler bottles in an assortment of Crayola-inspired solid colors and multi-colored patterns. "We are thrilled to partner with Crayola, a … [Read more...] about S’well and Crayola Collaborate on Colorful Water Bottle Collection
Review: All Eyes on the Amazing Gunnar Gaming Glasses
By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses