By Allison Watkinson TLL Reporter Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy's Wagon. Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy's doghouse. The UV-protected canopy includes a zip-down side panel for easy pet … [Read more...] about Radio Flyer and Peanuts Introduce Snoopy’s Wagon
Toys and Games
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health systems across the U.S., funding … [Read more...] about Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
MG Collectibles and Toys Secures Licensing Deal with King Features Syndicate
TLL Staff MG Collectibles and Toys (MGCT) has announced a new licensing agreement with King Features Syndicate, to produce collectibles featuring iconic characters from the Popeye and Defenders of the Earth franchises. The agreement marks a significant milestone for MGCT, a company known for its high-quality collectible items. The addition of these classic characters to … [Read more...] about MG Collectibles and Toys Secures Licensing Deal with King Features Syndicate
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
By Gary Symons TLL Editor in Chief Robosen Robotics, in partnership with Hasbro, has unveiled its latest high-tech collectible: the G1 Flagship Bumblebee. The world’s first auto-converting Volkswagen Bug Transformer joins the company’s growing lineup of robotic Autobots. The new Robosen robot brings Transformers fans a next-level interactive experience with advanced … [Read more...] about Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic initiatives that … [Read more...] about Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
Jazwares Cares Celebrates Squishmallows With Charitable Donation
By Allison Watkinson TLL Reporter Jazwares Cares has donated over 500,000 plush toys as a charitable initiative for the company's third annual Squishmallows Day celebration. Taking place every year on March 7, Squishmallows Day is Jazwares official celebration for the company's popular plush toy and lifestyle brand. The charitable initiative for this year's celebration … [Read more...] about Jazwares Cares Celebrates Squishmallows With Charitable Donation
Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse