By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership
Toys and Games
Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with Puzzle Post to develop two escape room-inspired puzzle games based on the Horrid Henry IP. Puzzle Post is a UK-based toy and game company that focuses on the concept of of an escape room challenge in an envelope. The company creates high-quality puzzles and games that are delivered in the mail for … [Read more...] about Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games
LEGO Unleashes Fan-Designed Dungeons & Dragons Set
By Gary Symons TLL Editor in Chief The LEGO Group has unveiled a new set based on Dungeons & Dragons and designed by a super fan. The set came about through the company's LEGO Ideas program, which challenges its fans to design a set that is then custom made by the LEGO team. The project was conceived to mark the 50th anniversary of the legendary role-playing game that … [Read more...] about LEGO Unleashes Fan-Designed Dungeons & Dragons Set
Teenaged Mutant Ninja Turtles Even More Mutated!
TLL Staff Playmate Toys has created action figures based on Teenaged Mutant Ninja Turtles that can mutate as needed. The new Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are based on the upcoming Paramount+ animated series Tales of the Teenage Mutant Ninja Turtles. As a terrifying new foe emerges in New York City, the Turtles have to lend a hand … [Read more...] about Teenaged Mutant Ninja Turtles Even More Mutated!
Who’s News: Seven New Members Elected to Board of Toy Association
By Allison Watkinson TLL Reporter Build-A-Bear Workshop CEO Sharon Price John is the new chair at The Toy Association, as one of seven new elected directors. The Toy Association announced the election of seven new members as well as two term renewals to its Board of Directors at its annual general meeting. Price John (in photo at top) replaces Aaron Muderick, who … [Read more...] about Who’s News: Seven New Members Elected to Board of Toy Association
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories