The Licensing Letter

Toys and Games

Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales

By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales

I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie

By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie

Top Toy Trends From The Experts At The Toy Association

TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association

Famosa Group to Help Molang Conquer Europe and Latin America

By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America

Hasbro Goes All Out to Celebrate 40 Years of Transformers

By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers

Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

By Allison Watkinson TLL Reporter Wondery and Thames & Kosmos have announced a collaborative collection of STEM toys and science kits inspired by the Wow in the World podcast. Designed by Thames & Kosmos, the Wondery Kids x Wow in the World product line combines durable science-learning toys with exclusive audio content from the hosts of the Wow in the World … [Read more...] about Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube

By Allison Watkinson TLL Reporter Spin Master is launching a year-long marketing and licensing campaign to commemorate the 50th anniversary of the Rubik's Cube puzzle toy. The Rubik's Cube was originally developed by Hungarian architect and inventor Professor Ernő Rubik in 1974 to provide a mental challenge to his university students. Rubik officially launched the … [Read more...] about Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube

Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions