By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers
Toys and Games
Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Earthbound Brokers Deal for Little Tykes x Girl Scouts Cookie Booth
By Gary Symons TLL Editor in Chief When you have little tikes selling Girl Scout cookies at a booth, doesn't it just make sense to have an actual Little Tikes cookie booth? Well, apparently the Girl Scouts of the USA thought so. The Little Tikes Company has partnered with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth … [Read more...] about Earthbound Brokers Deal for Little Tykes x Girl Scouts Cookie Booth
LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
By Allison WatkinsonTLL ReporterThe LEGO Group is launching a LEGO Braille Bricks set in partnership with World Blind Union and Be My Eyes.Developed and tested in close collaboration with blind organizations from around the world, the LEGO Braille Bricks Play with Braille set includes 287 bricks in white, yellow, green, red and blue. The studs on each brick are arranged to … [Read more...] about LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
Hasbro Announces First Women Innovators of Play Virtual Event
By Allison WatkinsonTLL ReporterHasbro is hosting a virtual event called Hasbro: Women Innovators of Play to educate participants on women's contributions to the entertainment industry. The event includes discussions surrounding leadership, innovation, and creativity with prominent women from the toy and entertainment industry.Speakers for the upcoming event include board game … [Read more...] about Hasbro Announces First Women Innovators of Play Virtual Event
Walmart Releases Its Influential Top Toys List For 2023
By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles