The Licensing Letter

Toys and Games

Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

By Allison Watkinson TLL Reporter Cartoon Saloon has secured a development deal with game publisher Asmodee to create a new kids' game based on the Irish Folklore Trilogy. The upcoming game will include three stories based on Cartoon Saloon's three Irish Folklore feature films; Wolfwalkers, Song of the Sea, and The Secret of Kells. The Irish Folklore Trilogy game will … [Read more...] about Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

Jazwares Bringing Musical Happy Meals to McDonald’s

By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s

Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

Batman-Based Augmented Reality Game First of Its Kind

By Gary Symons TLL Editor in Chief Game makers Infinite Rabbit Holes has released a game based on Arkham Asylum that is half board game, half augmented reality. The company describes the officially DC-licensed game Arkham Asylum Files: Panic in Gotham City as "board game meets escape room." The idea and technology behind the game are quite fascinating, as it includes … [Read more...] about Batman-Based Augmented Reality Game First of Its Kind

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

by Gary Symons TLL Editor in Chief If you've played cards, odds are you've held a pack from Bicycle Playing Cards in your hand. Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing. Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand … [Read more...] about Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

Hasbro Named to Civic 50 List for 11th Straight Year

By Allison Watkinson TLL Reporter Hasbro, Inc. has been named as a 2023 honoree of The Civic 50 by the Points of Light nonprofit organization. The company has also been named this year’s Civic 50 Consumer Discretionary Sector Leader. “Companies play a critical role in creating thriving, participatory communities,” said Points of Light CEO, Diane Quest. “Companies like … [Read more...] about Hasbro Named to Civic 50 List for 11th Straight Year

Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise