By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Toys and Games
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
Purchase of D&D Beyond to Add Nearly 10 Million Players to Digital Tabletop Ecosystem—The Fastest-Growing Dungeons & Dragons Category Hasbro says it is acquiring D&D Beyond, the leading digital toolset and game companion for the company’s groundbreaking fantasy gaming franchise Dungeons & Dragons. D&D Beyond is currently owned by Fandom, the world’s … [Read more...] about Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Mattel announced it has won the toy rights to Dreamworks' Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Prior to this year the licensing agreement was held by Hasbro. “DreamWorks Animation’s Trolls has captivated the hearts of … [Read more...] about Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Jurassic World: A Tabletop Game 65 Million Years in the Making
After months of anticipation, Jurassic World: The Legacy of Isla Nublar is now available on Kickstarter from Prospero Hall, the acclaimed design studio of Funko Games. This marks Prospero Hall’s introduction to tabletop’s growing legacy game genre and the first-ever legacy game based on a major motion picture franchise. TLL originally covered the project in December when it … [Read more...] about Jurassic World: A Tabletop Game 65 Million Years in the Making
Spin Master Scores Master Toy License With Skydance Animation
By Gary Symons TLL Editor in Chief Skydance Animation has announced a multi-year agreement with leading global children's entertainment company Spin Master, to become the studio's master toy licensee. The agreement begins with the Apple Original film Spellbound, directed by Vicky Jenson, but also gives Spin Master the rights to develop toy lines for other upcoming Skydance … [Read more...] about Spin Master Scores Master Toy License With Skydance Animation