The Licensing Letter

STEM/Steam Toys

Toy Association Names Top STEAM Toys for Smart Kids

By Allison Watkinson TLL Reporter The Toy Association has released its Back to School STEAM Toy Shopping List, which features 25 officially accredited STEAM toys. "As families across the U.S. get ready for another back-to-school season, our list offers parents a well-vetted guide that will help kids flourish this academic year and build skills through engaging, … [Read more...] about Toy Association Names Top STEAM Toys for Smart Kids

Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment

By Allison WatkinsonTLL ReporterRovio Entertainment has entered a licensing partnership with Legends of Learning for a series of Angry Birds educational games.Rovio Entertainment is a global company that specializes in creating, developing and publishing mobile games. Rovio is best known for its Angry Birds entertainment franchise which was initially released as a mobile game … [Read more...] about Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment

Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys

By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys

Sesame Street Partners With In Kidz on Diversity Education

By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education

Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

Chefclub Signs Five New Licenses For Cooking Themed Toys

By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with­­ White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys

Spin Master Goes High Tech With Acquisition of HEXBUG

by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG

Magic Mixies Becoming “A Licensing Hit” Says Bulldog

By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog