The Licensing Letter

Action Figures

Hasbro Celebrates Centennial At San Diego Comic-Con

By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con

Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

Fisher-Price Wants To Send Your Kids To College

By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College

All American Licensing in Tag Team Match With PowerTown Wrestling

By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling

Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines

By Gary Symons TLL Editor in Chief Mattel and Hasbro reported double digit decline in revenues, confirming a slow-down in the toy sector and consumer goods generally. The drop follows years of strong performance in the toy industry, partly due to parents spending more on toys to entertain the young 'uns at home during the COVID-19 pandemic. Now, however, high … [Read more...] about Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines

ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

By Allison Watkinson TLL Reporter ZAG has partnered with Novabrink and Xalingo to unveil new licensed Ghostforce toys at the ABRIN expo in Brazil. The ABRIN expo is the largest business-to-business event in the Latin American toy sector. The event hosts an average of 140 exhibitors and 13,000 visitors. ABRIN 2023 takes place from March 5 to 8, 2023. “ABRIN is such an … [Read more...] about ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns