By Allison Watkinson TLL Reporter Kids Preferred has partnered with Universal Products & Experiences for an infant and toddler line featuring brands from NBCUniversal's childrens' entertainment franchises.Kids Preferred is an American design and manufacturing company that offers high-quality toys, gifts and play products that are safe for infants and young children.The … [Read more...] about Kids Preferred and NBCUniversal Partner on New Toy Collection
Traditional Toys/Games
Spin Master Completes $950 Million Purchase of Melissa and Doug
By Gary Symons TLL Editor in Chief Spin Master isn't going back to the future, but instead opted to go forward into the past, in its acquisition of US toy maker Melissa & Doug. The celebrated toyco is known for its focus on classic toys, such as crafts, pretend play, and the wooden toys that Melissa & Doug are famed for. In a world where the metaverse, video … [Read more...] about Spin Master Completes $950 Million Purchase of Melissa and Doug
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO
Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
By Allison Watkinson TLL Reporter Fred Rogers Productions and JAKKS Pacific have entered a retail licensing partnership with Macy’s Toys R’ Us for the Daniel Tiger’s Neighborhood preschool property.The partnership will include eight Daniel Tiger’s Neighborhood toys by master toy licensee Jakks Pacific rolling out to over 200 Macy’s Toys R’ Us locations across the U.S. beginning … [Read more...] about Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
Little People Take a Dark Turn With Stranger Things Collection
TLL Staff The festive season approaches with many of the big holidays of the year like Thanksgiving, Black Friday, Hannukah, Christmas, Kwanza, and of course, National Stranger Things Day. Fisher-Price is marking the big day with a newly released Little People Collector set based on the events and characters of the massive Netflix hit Stranger Things. There will be three … [Read more...] about Little People Take a Dark Turn With Stranger Things Collection
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health
Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
By Gary Symons TLL Editor in Chief Spin Master has agreed to acquire Melissa & Doug in a move designed to bolster its presence in early childhood play. The Canadian toy and production company has grown to become one of the largest toy companies in the world, and this week offered $950 million to buy out US-based Melissa & Doug. Spin Master says the acquisition … [Read more...] about Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
Who’s News: LEGO Appoints New Chief Sustainability Officer
By Rob Hutchins Editor, Products of Change The LEGO Group has appointed a chief sustainability officer in the form of Annette Stube, the current executive vice president and head of sustainability at Stora Enso. Stube will take up the new role with the Danish toymaker from January 1, 2024 when she will report to CEO Niels B Christiansen and take on responsibility for … [Read more...] about Who’s News: LEGO Appoints New Chief Sustainability Officer
Spin Master Wins Global Toy Rights to New Dora the Explorer Series
By Allison Watkinson TLL Reporter Spin Master has secured the global toy licensing rights for the upcoming Paramount+ original series, Dora. Produced by Nickelodeon Animation, Dora is a new preschool series that is based on the original Dora the Explorer entertainment franchise. The upcoming CG-animated preschool series will feature established characters and … [Read more...] about Spin Master Wins Global Toy Rights to New Dora the Explorer Series
World of EPI Rebrands Under New Name Dr. Lisa Company
By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company