By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has partnered with the Katseye music group to bring them into the Toca Boca World digital game. Launched June 10, the partnership has introduced licensed guest characters that reflect the Katseye members as characters within Toca Boca World. "Our fans have been a part of our journey since our creation and now … [Read more...] about Katseye Music Group Comes to Toca Boca World
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Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
Wilson and Caitlin Clark Debut New Basketball Collection
By Allison Watkinson TLL Reporter Wilson Sporting Goods is expanding its signature basketball line as part of its ongoing licensing partnership with WNBA star Caitlin Clark. The latest collection from Wilson was developed by a team of women designers who collaborated closely with Caitlin throughout the product development process. By working directly with the WNBA player, … [Read more...] about Wilson and Caitlin Clark Debut New Basketball Collection
Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza
By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza
Pottery Barn Kids Debuts Pokémon Home Collection
By Allison Watkinson TLL Reporter Pottery Barn Kids has launched a partnership with the Pokémon Company International for a licensed collection inspired by the entertainment franchise. The products from Pottery Barn Kids offer a variety of designs that span back-to-school accessories, bedroom decorations and playroom furnishings. This includes a range of bedding, backpacks, … [Read more...] about Pottery Barn Kids Debuts Pokémon Home Collection
Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley
By Gary Symons TLL Editor in Chief Rapper and music producer Timbaland has launched an AI entertainment company, Stage Zero, which will manage its first 'signee', an AI pop artist named TaTa (pictured here). In doing so, Timbaland has also plunged the rest of the world into a Black Mirror episode that—unlike TaTa—is unfortunately very real. Stage Zero, co-founded by Rocky … [Read more...] about Opinion: Timbaland’s New AI Pop Star ‘TaTa’ Ushers in the Age of the Uncanny Valley
Wizards of the Coast Signs Dungeons & Dragons Agreement with Giant Skull
By Allison Watkinson TLL Reporter Hasbro's Wizards of the Coast has signed an exclusive publishing agreement with Giant Skull for a new Dungeons & Dragons video game. The officially licensed project will create a new single-player, action-adventure title set in the world of Dungeons & Dragons. “Our talented and experienced team at Giant Skull is built on creativity … [Read more...] about Wizards of the Coast Signs Dungeons & Dragons Agreement with Giant Skull
Heineken 0.0 Hits the Screen with F1 The Movie
By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie
HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab