By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie
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HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
By Allison Watkinson TLL Reporter Home Chef is launching new licensed meal options in partnership with Grillo's Pickles and Tucson Foods as part of its updated summer line-up. Available until September 1, Grillo's Pickles and Home Chef have debuted a limited-edition ready-to-bake Pickle Pizza meal. The new Pickle Pizza features toppings like mozzarella cheese, pulled pork, … [Read more...] about Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods
Ultra Pro Launches Magic: The Gathering x Final Fantasy Gaming Accessories
By Allison Watkinson TLL Reporter Wizards of the Coast and Square Enix have partnered with Ultra Pro for a licensed Magic: The Gathering x Final Fantasy merchandise collection. Inspired by the Magic: The Gathering x Final Fantasy card deck that is launching on June 13, the Ultra Pro collection brings imagery from the well-known video game franchise to a variety of tabletop … [Read more...] about Ultra Pro Launches Magic: The Gathering x Final Fantasy Gaming Accessories
Nike and Lego Kick Off Multi-Year Partnership
By Allison Watkinson TLL Reporter Nike and the Lego Group are launching their previously announced multi-year partnership with a series of co-branded products and experiences. Over the coming months, the global partnership will offer a wide selection of live events, promotions, philanthropic initiatives and licensed products. “At Nike, we are dedicated to fueling the … [Read more...] about Nike and Lego Kick Off Multi-Year Partnership
Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts
By Allison Watkinson TLL Reporter Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps. The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand's limited-edition Frosted Blue … [Read more...] about Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts
Disney and Green Pet Launch Licensed Cooling Pet Pads
By Allison Watkinson TLL Reporter Disney has launched a partnership with Green Pet for a licensed collection of character-inspired pet products. Known for its sustainable products, Green Pet is introducing a line that offers several designs of the company's patented Cool Pet Pads. Cool Pet Pads are pressure-activated and self-cooling mats that are designed to keep pets … [Read more...] about Disney and Green Pet Launch Licensed Cooling Pet Pads
Rich’s Debuts Baileys Partnership at IDDBA 2025
By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on July 3, the licensed One Piece Night activation will coincide with the Major League Baseball teams' upcoming game against the Chicago White Sox. The single-day event will feature a variety of … [Read more...] about LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
Dunkin’ Celebrates Donut Day with Stoney Clover Lane
By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Celebrated June 6, the National Donut Day collection combines Stoney Clover Lane’s luxury accessories with inspiration from Dunkin’s coffee and donut varieties. “We’re thrilled to partner with Dunkin’ for … [Read more...] about Dunkin’ Celebrates Donut Day with Stoney Clover Lane