The Licensing Letter

Mobile Games

Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

By Allison Watkinson TLL Reporter Dead By Daylight has partnered with manga artist Junji Ito to launch licensed in-game character cosmetics inspired by his award-winning horror stories. Junji Ito is a Japanese manga artist and author that has been terrifying horror fans with his distinctive art style and his imaginative tales since 1987. Ito's extensive selection of … [Read more...] about Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

Samsung Boosts Gamer Adoption Through New Platform

By Gary Symons TLL Editor in Chief Samsung Electronics has just launched a new platform that is boosting mobile game adoption rates by an astounding 1,000%. Anyone who has designed and/or published mobile games or software knows that the first big hurdle to get over is just getting someone to dowload and try out your app. What Samsung has done is create a cloud … [Read more...] about Samsung Boosts Gamer Adoption Through New Platform

“Mama Mia!” Super Mario in Sweet Deal With Hershey

By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey

McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

Tetris and 7-Eleven Join Forces for Snackables and Stackables

By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables

Mattel and Rollic Partner on New Mobile Game Based on Barbie

By Allison Watkinson TLL Reporter Mattel has entered a licensing partnership with Rollic to introduce a new, mass-market mobile game based on its Barbie brand. Founded in 2018, Rollic is a game development and publishing label that focuses on free-to-play games for iOS and Android. Rollic became a wholly-owned label of Take Two Interactive's Zynga subsidiary in 2020 … [Read more...] about Mattel and Rollic Partner on New Mobile Game Based on Barbie

Sesame Workshop Launches STEM App With Story Toys

By Allison Watkinson TLL Reporter Sesame Workshop and StoryToys have officially launched a new STEM-focused educational gaming app called Sesame Street Mecha Builders. Based on the Sesame Street Mecha Builders spinoff series, the mobile application includes reimagined robotic superhero versions of licensed Sesame Street characters like Elmo, Cookie Monster and Abby … [Read more...] about Sesame Workshop Launches STEM App With Story Toys