Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022
Video Games and Software
Classic Game GoldenEye 007 Returns on Nintendo Switch and Xbox
By Allison Watkinson TLL Reporter MGM and EON Productions are partnering to bring the classic video game GoldenEye 007 to the Nintendo Switch and Microsoft Xbox platforms. Originally released in 1997 on the Nintendo 64 system, GoldenEye 007 is based on the 1995 James Bond film of the same name. In the game, players control the James Bond character as they embark on … [Read more...] about Classic Game GoldenEye 007 Returns on Nintendo Switch and Xbox
Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
LightningWorks Launches Comic Book That Interacts With a Video Game
By Allison Watkinson TLL Reporter The start-up company, LightningWorks, is launching an interactive comic book and video game hybrid project called Siege Worlds on the Ethereum blockchain. "This interactive comic and 3D game uses blockchain technology in a unique way," said LightningWorks founder, Geoff McCabe. "It’s a first-person-shooter, play-and-earn game that … [Read more...] about LightningWorks Launches Comic Book That Interacts With a Video Game
Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Video Game Licensing: China Ends 18-Month Freeze On Imported Games
By Allison WatkinsonTLL Reporter China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months. During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games
Limited Edition Magikarp Jewelry Makes a Splash for the New Year
By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year
Fortnite Adds In-Game Content Based on My Hero Academia
By Allison Watkinson TLL Reporter Crunchyroll has partnered with Epic Games to bring licensed content and characters from My Hero Academia to Fortnite. My Hero Academia is an anime series that follows the story of Izuku Midoriya on his quest to become a hero despite his lack of superpowers. The fantasy series is currently available on the anime platform … [Read more...] about Fortnite Adds In-Game Content Based on My Hero Academia
Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
By Allison Watkinson TLL Reporter Arcade1Up has announced three new hires to the company’s sales team to support its expanding U.S. and international business. Eric Van Kannel, Michael Fisher and Kuntha Kith have been appointed as Director of Digital Sales, Sales Manager and Director of Business Planning respectively for the retro arcade entertainment company. In … [Read more...] about Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
By Gary Symons TLL Editor in Chief Electronic Arts and its new partner Ascendant Studios have unveiled the highly anticipated Immortals of Aveum at the The Game Awards. The release is on the Christmas list for many gamers because the new Ascendant Studios, is run by a team of developers who have won BAFTA and Game of the Year awards. Ascendant has also partnered … [Read more...] about Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum