By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25
Video Games and Software
Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
By Gary Symons TLL Editor in Chief Anyone who has developed a video game knows it's a serious pain in the you-know-what to license music from famous artists. But a company called STYNGR has come up with a solution. STYNGR has just launched 'Soundboard, which it describes as a "scalable music product allowing players to personalize their in-game experiences with … [Read more...] about Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
The Moomins Return in Video Game ‘Sky: Children of the Light’
By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’
Develop Your Own Scooby Doo Character With Acme Character Studio
By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary Symons TLL Editor in Chief McDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys. As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu. McDonald’s and game developer Hoyoverse announced a new partnership, … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
Electronic Arts Using Team Data to Upgrade EA Sports FC 25
By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25
Devolver Digital Appoints IMG for Fall Guys Licensing
By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing
Pac-Man Simulator Hits Roblox from Supersocial and Bandai Namco America
By Allison Watkinson TLL Reporter Supersocial and Bandai Namco Entertainment America are launching an interactive Pac-Man Simulator game on the Roblox platform. Launched on July 30, the new Pac-Man Simulator gaming experience is an officially licensed adaptation of the original Pac-Man video game. The interactive Pac-Man experience puts Roblox users into a 3D game world where … [Read more...] about Pac-Man Simulator Hits Roblox from Supersocial and Bandai Namco America
Transformers Race Into Battle in New Offering From Outright Games
By Gary Symons TLL Editor in Chief Outright Games will release a new video game in October that combines both the racing and combat attributes of Hasbro's Transformers franchise. The gigantic battle bots that morph into cars, trucks and aircraft will be featured in the game TRANSFORMERS: Galactic Trials. Developed by 3DClouds, the game focuses more on the vehicular aspect … [Read more...] about Transformers Race Into Battle in New Offering From Outright Games
Tetris Celebrates 40 Years with Expansive Licensing Program
By Allison Watkinson TLL Reporter The Tetris Company is launching an extensive lineup of licensing collaborations, partnerships and events for World Tetris Day and the brand's 40th anniversary. The official World Tetris Day celebrations will include a wide range of crossovers across multiple market categories such as gaming, toys, fashion, technology, art and lifestyle. “The … [Read more...] about Tetris Celebrates 40 Years with Expansive Licensing Program