The Licensing Letter

Interactive/Online

ESGG Expands Squishmallows With Licensed Mobile Game 

By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game 

Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

By Allison Watkinson TLL Reporter Sesame Workshop and Discovery Education have created a new collection of Sesame Street branded resources within Discovery's Espresso platform. The resources will utilize licensed characters from Sesame Workshop's portfolio of children's entertainment brands, alongside research-based content from the non-profit organization's … [Read more...] about Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming

By Allison Watkinson TLL Reporter Kahoot! has launched a collaboration with Sanrio to create free educational games inspired by the company's popular character IPs. Designed for both children and adult learners, the collection will include digital games that feature well-known characters like Hello Kitty, My Melody, Kerokerokeroppi and more. "We are excited to launch … [Read more...] about Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming

Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

By Allison Watkinson TLL Reporter Dead By Daylight has partnered with manga artist Junji Ito to launch licensed in-game character cosmetics inspired by his award-winning horror stories. Junji Ito is a Japanese manga artist and author that has been terrifying horror fans with his distinctive art style and his imaginative tales since 1987. Ito's extensive selection of … [Read more...] about Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

Develop Your Own Scooby Doo Character With Acme Character Studio

By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio

Pac-Man Simulator Hits Roblox from Supersocial and Bandai Namco America

By Allison Watkinson TLL Reporter Supersocial and Bandai Namco Entertainment America are launching an interactive Pac-Man Simulator game on the Roblox platform. Launched on July 30, the new Pac-Man Simulator gaming experience is an officially licensed adaptation of the original Pac-Man video game. The interactive Pac-Man experience puts Roblox users into a 3D game world where … [Read more...] about Pac-Man Simulator Hits Roblox from Supersocial and Bandai Namco America

Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean illustrator Hye Ji … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming