By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
Worldwide
Amazon MGM Studios Unveils Extensive Fallout Licensing Program
By Allison Watkinson TLL Reporter Amazon MGM Studios has launched an extensive licensing program for its upcoming post-apocalyptic Fallout series. The Fallout licensing program currently includes 15 partners across a wide range of product categories such as apparel, accessories, collectibles, beverages and more. In addition, the company is launching a dedicated Amazon … [Read more...] about Amazon MGM Studios Unveils Extensive Fallout Licensing Program
Special Report: The Growing Opportunity for Licensing in Women’s Sports
By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
By Allison Watkinson TLL Reporter WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
By Allison Watkinson TLL Reporter Sesame Workshop has launched new Sesame Street-themed educational resources and licensing promotions in celebration of Autism Acceptance Month. The branded Autism Acceptance Month educational resources are focused on the value and importance of animal interaction for children and adults on the autism spectrum. The new bilingual resources … [Read more...] about Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
Looney Tunes Characters Going For Gold at the Olympics
By Gary Symons TLL Editor in Chief The gang from Looney Tunes will be going "faster, higher, and stronger," together with the International Olympic Committee. "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power … [Read more...] about Looney Tunes Characters Going For Gold at the Olympics
Licensing Roundup: The GAP, Beatles Monopoly Game, And More
American Leather Partners With DreamFit for Sofa Sleeper Sheet Solution American Leather and DreamFit have come up with a cool solution for your overnight guests. The partners will be showing off a new, custom-made bed sheet collection for the Texas-based upholstery company’s sofa sleepers at the spring High Point Market. The collection expands DreamFit’s Enhanced Bamboo … [Read more...] about Licensing Roundup: The GAP, Beatles Monopoly Game, And More
Watch ASCAP’s Video Doc on AI and Music For Free
By Gary Symons TLL Editor in Chief If you'd like to learn more about how the music industry is responding to the challenges and opportunities of AI, check out the new documentary from ASCAP. The American Society of Composers, Authors and Publishers has just released a documentary on YouTube on their 2023 ASCAP Lab Music and AI Challenge. Prelude in AI Major: Crafting a … [Read more...] about Watch ASCAP’s Video Doc on AI and Music For Free
EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
By Gary Symons TLL Editor in Chief A new report from advertising research organization EDO shows the brand value of women's sports is increasing by double digits annually. The study focuses on advertising, but it carries an important message on the rapidly growing value of women's sports, particularly for female consumers. EDO is a company that developed new and … [Read more...] about EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
Who’s News: Seven New Members Elected to Board of Toy Association
By Allison Watkinson TLL Reporter Build-A-Bear Workshop CEO Sharon Price John is the new chair at The Toy Association, as one of seven new elected directors. The Toy Association announced the election of seven new members as well as two term renewals to its Board of Directors at its annual general meeting. Price John (in photo at top) replaces Aaron Muderick, who … [Read more...] about Who’s News: Seven New Members Elected to Board of Toy Association