By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture
Worldwide
Roku’s New TVs Could Be A Risky Licensing Move
By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen
Feature: TLL’s Top Licensing Trends of 2022
By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
Haribo and Falke Release Sweet, Sustainable Socks
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
King Features and Rebel Girls Come Together In New Licensing Agreement
By Allison WatkinsonTLL ReporterKing Features Syndicate has announced that the Rebel Girls brand is joining its roster of licensing properties. Under the terms of the licensing agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise.King Features is currently seeking new licensing partners for the brand across all categories … [Read more...] about King Features and Rebel Girls Come Together In New Licensing Agreement
SVOD Licensing: Hundreds of Titles Removed From Disney+ Lineup
By Gary Symons TLL Editor in Chief The Walt Disney Company has gone through a massive wave of changes over the last few years, but one thing that has been barely noticed is that the company's Disney+ service has removed hundreds of titles from its lineup. The changes at Disney started with the hiring of Bob Chapek, who had. the misfortune to guide the company just as the … [Read more...] about SVOD Licensing: Hundreds of Titles Removed From Disney+ Lineup
Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion
By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion
Luther Vandross Estate Signs New Agency For Global Licensing
By Allison Watkinson TLL Reporter The estate of Luther Vandross has signed Epic Rights as its global merchandise management agency for a new retail and e-commerce program. Epic Rights offers a broad range of services such as retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, and merch bundles. Epic Rights is part of Universal Music Group’s … [Read more...] about Luther Vandross Estate Signs New Agency For Global Licensing