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Property Types

Entertainment/Character Leads Worldwide Growth of Licensed Sales in 2015

Sales of goods based on entertainment properties grew 6.3% in 2015, by far the highest of any property type, according to The Licensing Letter’s Annual Licensing Business Survey. By gaining $1.7 billion…

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Global Sales of Licensed Goods Reach $163.1 Billion in 2015; Highest Growth in Nearly a Decade

Statistically, 2015 was a banner year for licensing with worldwide retail sales topping $163.1 billion, 2.7% better than the previous year’s $158.8 billion, according to The Licensing Letter’s Annual Licensing Business Survey. But the numbers are a bit deceiving…

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Retail Sales of Licensed Merchandise, Asia


Peppa Pig Joins the $1 Billion Club

Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide…

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