Description
Your exclusive guide to navigating TLL’s Property Type and Product Category breakdowns. Established in 1977, these are the classifications that most of the licensing industry uses when doing business.
Brands are segregated by property type, based on the original source of the property being licensed out. We have made it easier to understand the data by listing representative properties in each definition entry—for every property type and sub-category.
Product categories are used to classify licensed consumer merchandise by retailers, licensors, manufacturers, and others in the business. What’s the difference between accessories and fashion… or apparel and footwear? Find out these and more!
This exclusive guide will give you a better understanding of the licensing industry and how most companies distinguish brands and consumer goods.