By Allison Watkinson TLL Reporter Teddy Mountain UK is set to release a licensed make-a-bear plush toy based on Gromit from Aardman's Wallace & Gromit franchise. Available in the UK on April 25, the upcoming Gromit plush follows last year's debut of a licensed plush toy inspired by Aardman's Shaun the Sheep character IP. “The hugely successful release of our Shaun … [Read more...] about Teddy Mountain and Aardman Launch Cracking Plush Gromit!
Aardman Animation
Aardman Unveils ‘Very Small Creatures’ For Very Small Children
The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several highly successful films and series, many of which have become just as popular for licensing deals. Some of their most popular films or shows include … [Read more...] about Aardman Unveils ‘Very Small Creatures’ For Very Small Children
Aardman Announces Hilarious New License Deals
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action animation practically reinvented the genre, and brought the mild-mannered gadget freak Wallace and his much smarter dog Gromit to international fame. Shaun … [Read more...] about Aardman Announces Hilarious New License Deals
Aardman Secures Two Licensing Deals for Robin Robin
The animation studio Aardman, which got its start with the celebrated Wallace and Gromit series, has secured two new licensing deals for its new animated musical special Robin Robin. Aardman this week announced it has reached an agreement with Macmillan Children’s Books for publishing and Aurora World for plush. Robin Robin is a 30-minute festive holiday special, created by … [Read more...] about Aardman Secures Two Licensing Deals for Robin Robin
Experiential: Live Shows, Tech & Film
This fall, Feld Entertainment and Universal Brand Development bring DreamWorks Trolls The Experience, a 12,000-square-foot 90-minute immersive walkthrough adventure, to New York. The live location-based experience marks the first collaboration in a multi-property relationship that will develop and create other large-scale and mobile pop-up immersive experiences. DreamWorks … [Read more...] about Experiential: Live Shows, Tech & Film
Who’s News
Andrew Cooper is the new President of Sequential Brands Group.HMD global Oy appoints Pekka Rantala CMO. Following NBCUniversal’s acquisition of DreamWorks Animation, Universal Filmed Entertainment Group restructures its management team. Vince Klaseus leads the combined Universal and DreamWorks Animation games, digital and consumer products divisions. Margie Cohn helms the … [Read more...] about Who’s News
Licensing to Theme Parks Builds Revenue & Brand Exposure
One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to "geek out" over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction, based on the J.K. Rowling books and Warner Bros. movies, is expected … [Read more...] about Licensing to Theme Parks Builds Revenue & Brand Exposure