By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
ABG
Authentic Acquires Champion in Estimated $1.2 Billion Deal
By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal
HanesBrands Signs Agreement to Sell Champion Business to ABG
By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell Champion Business to ABG
Jewel Branding & Licensing Secures New Licensees for Scout Brand
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand. Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints. In addition to a strong ecommerce presence, … [Read more...] about Jewel Branding & Licensing Secures New Licensees for Scout Brand
Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
By Allison Watkinson TLL Reporter Authentic Brands Group has entered a new agreement with BRJ Group to run its Boardriders business operations in Japan and Taiwan. Boardriders encompasses a portfolio of high-profile sports lifestyle brands including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper. Authentic officially acquired the Boardriders business and … [Read more...] about Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has appointed the American actor Cole Hauser as its newest ambassador for the Frye Company and Lucky Brand.“We are thrilled to welcome Cole Hauser to the Authentic family," said Authentic SVP, Stefani Fleurant. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the … [Read more...] about Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear