The good news for Adidas is that sales of brand products in the fourth quarter increased 11% thanks to double-digit sales growth in the sport performance training and running categories. Adidas Originals and Adidas NEO product sales also jumped more than 10% during the quarter. Reebok sales grew by a more modest 1%. Overall, Adidas’s sales for the year are up by 6%. The bad … [Read more...] about Adidas Sells More, Makes Less
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