Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Endemol Shine, Viacom, Target, Cherokee Global Brands, LIMA and more…


. . . read more

Dec. 14, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Rocket Licensing, Penguin Random House, Rovio, NHL, FremantleMedia and more…


. . . read more

Collegiate

Adidas Re-Ups with Indiana University for $53.6 Million & More

Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…


. . . read more

Sports

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…

. . . read more


Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing…

. . . read more


Sports

Adidas to Give Up NBA Sponsorship

After 11 years of being the official apparel sponsor of the NBA, Adidas announced that it will not seek to renew its status after the 2016–2017 season. According to several reports, the announcement came about a week after the League told Adidas that it would open the bidding to other brands like Nike and Under Armour. Result:…

. . . read more


Retail Sales

Adidas Sells More, Makes Less

The good news for Adidas is that sales of brand products in the fourth quarter increased 11% thanks to double-digit sales growth in the sport performance training and running categories. Adidas Originals and Adidas NEO product sales also jumped more than 10% during the quarter. Reebok sales grew by a more modest 1%. Overall…

. . . read more



(-000tll-)