Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


. . . read more

Industry

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Universal Filmed Entertainment Group, Sequential Brands, ABG, Endemol Shine, Warner Bros., Turner and more…


. . . read more

TLL Survey

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…


. . . read more

ESPORTS

New Players Enter the eSports Area

Turner’s Cartoon Network EMEA is the latest company to enter the $463 million eSports arena. Partnering with Machinima, live tournament will be based on its upcoming mobile game app Adventure Time Card Wars Kingdom. The company joins…


. . . read more

DIGITAL CELEBRITIES

YouTubers Ride Streaming Services Toward Mainstream

Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their…


. . . read more

Retail

E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment

Over $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey


. . . read more

KIDS TV

Six New Streaming Shows with Licensing Potential

News of new kids’ TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with…


. . . read more

Entertainment/Character

Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…


. . . read more

THE FUTURE OF LICENSING

Streaming of TV Content & Its Implications for Consumer Licensing

TV has and will continue to have a dramatic effect on consumer licensing. Accordingly, you need to be aware of the dramatic changes in the way consumers are discovering new TV content and how they may impact the effectiveness of your licensing initiatives.…

. . . read more


Experiential Licensing

Variations on a Retail Theme

Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…

. . . read more



(-000tll-)