FREE Report: Licensing in the Metaverse
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Entertainment/Character

Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…


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THE FUTURE OF LICENSING

Streaming of TV Content & Its Implications for Consumer Licensing

TV has and will continue to have a dramatic effect on consumer licensing. Accordingly, you need to be aware of the dramatic changes in the way consumers are discovering new TV content and how they may impact the effectiveness of your licensing initiatives.…

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Experiential Licensing

Variations on a Retail Theme

Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…

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