The Licensing Letter

apparel licensing

NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has signed a licensing partnership with NAADAM for a multi-part series of  sustainably-sourced cashmere clothing. The first collection to launch is focused on the Dr. Seuss children's property, The Cat in the Hat. NAADAM's The Cat in the Hat apparel collection includes six sweaters and six t-shirts that feature … [Read more...] about NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

Hidden Pigeon Company Up to Bat with New York Yankees Apparel

By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel

King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements

Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa

By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa

Steve McQueen Estate Enters New Renaissance of Licensing Deals

By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor's son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, Papillon and the Thomas Crown … [Read more...] about Steve McQueen Estate Enters New Renaissance of Licensing Deals

European Apparel Retailer Primark Undertakes Major Expansion in US

By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US

Cardio Bunny Hops Into US Market With FanGirl Consulting

TLL Staff FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States. Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base  with cutting-edge products and … [Read more...] about Cardio Bunny Hops Into US Market With FanGirl Consulting

True Religion Puts Its Faith in Orly for New Footwear Line

By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line

Dumbgood Monkeys Around With Paul Frank Apparel Collection

By Allison Watkinson TLL Reporter The Dumbgood retail company has released a licensed apparel collection that is inspired by Paul Frank's Julius the Monkey character brand. The new Julius the Monkey collection includes a wide variety of apparel and accessories such as hats, t-shirts, hoodies, sweatpants, jackets, crossbody bags and a coin purse. All of the products … [Read more...] about Dumbgood Monkeys Around With Paul Frank Apparel Collection

KIDZ BOP Inks Exclusive Licensing Deal With IHL Group

By Allison Watkinson TLL Reporter The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.The licensed children's apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion. KIDZ BOP plans to support the licensing collaboration with several prominent … [Read more...] about KIDZ BOP Inks Exclusive Licensing Deal With IHL Group