The Licensing Letter

Authentic Brands

Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

ALDO Group to Develop Licensed Line for Ted Baker

By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker

Authentic Brands In Agreement to Acquire Luxury Brand Vince

By Allison Watkinson TLL Reporter Authentic Brands Group has entered into a definitive agreement with Vince Holding Corp. to acquire the company's luxury lifestyle brand, Vince. Authentic Brands Group is a brand development, marketing and entertainment platform. The company currently owns over 40 lifestyle, entertainment and media brands. “We are pleased to bring this … [Read more...] about Authentic Brands In Agreement to Acquire Luxury Brand Vince

Authentic Brands Working With Global Citizen to End Extreme Poverty

By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty