By Allison Watkinson
Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand.
Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022.
“We have chosen The ALDO Group for this distinctive British lifestyle brand because of their dedication and commitment,” said Authentic president, Jarrod Weber. “They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.”
Through the new licensing agreement, the ALDO Group will take on the design, production and distribution of Ted Baker footwear, small leather goods, and handbags at wholesale throughout the US and Canada.
The Aldo Group will also be responsible for the design, production and distribution of footwear through Ted Baker’s direct commerce channels worldwide.
“We are excited to partner with Authentic, the leading global brand-builder and brand powerhouse,” said Aldo Group president, Jonathan Frankel. “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories.
“Ted Baker is a significant partnership for us and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts, to bring the brand to the forefront of the market.”
The ALDO Group will work alongside Ted Baker’s global design team to develop the upcoming footwear and handbag collections.
The licensing partnership will officially launch with the Spring 2024 collection.