By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
Baileys Irish Cream
Baileys and Dolci Frutta Release Chocolatey Treats
By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats
Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
By Allison Watkinson TLL Reporter Asembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market. Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods. Working … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Mauriziano Distefano Launches New Bailey’s Products in Italy
By Allison Watkinson TLL Reporter Maurizio Distefano is expanding Bailey's licensing program across Italy with co-branded food & beverage products from new and existing licensees. The recently released Bailey's products from Italian licensees include ice cream from Mec3, refrigerated desserts from Dessert Manifattura, coffee cream from Caffè Borbone, shortbread … [Read more...] about Mauriziano Distefano Launches New Bailey’s Products in Italy
Asembl Brokers Sweet Deal Between Diageo and Sara Lee
By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration