Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
Barbie Licensing
WowWee Dreams Big With Barbie Dream Playhouse
The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004, revolutionizing the way people interact with robotic companions or toys, but the company has also developed other lines of consumer entertainment … [Read more...] about WowWee Dreams Big With Barbie Dream Playhouse
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program