By Allison Watkinson TLL Reporter SmashSwing Immersive has partnered with Atari to develop two golfing simulators based on the company's Asteroids and Centipede arcade gaming properties. The licensed SmashSwing gaming simulators will bring elements from the two long-standing arcade properties to library library of sports-inspired interactive entertainment. This will allow … [Read more...] about SmashSwing Immersive and Atari Partner for Golf-inspired Games
Beanstalk
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees
Vertagear and Audi Launch High-Tech Gaming Chair Collection
By Allison Watkinson TLL Reporter Vertagear has secured a licensing partnership with Audi to introduce a collaborative collection of ergonomic gaming chairs. A subsidiary of the Volkswagen Group, Audi is a luxury German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design. Brokered by Beanstalk as Audi’s … [Read more...] about Vertagear and Audi Launch High-Tech Gaming Chair Collection
Beanstalk Appointed to Bring Cinnabon to the UK
By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK
Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
By Allison Watkinson TLL Reporter Beanstalk has secured an international representation partnership with NEXT to expand its Cath Kidston brand into new licensed categories. Owned by the NEXT retail company, Cath Kidston is a British lifestyle brand that is known for its nostalgic hand-painted prints and vintage-inspired floral patterns. Through the partnership, … [Read more...] about Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
By Allison Watkinson TLL Reporter Beanstalk has been selected to represent Julius-K9's licensing program as the petcare brand works to expand its presence across the UK and Europe. As Julius-K9's official representative, Beanstalk will seek new licensing partnerships to extend the brand's product portfolio to reach additional pet-related categories. “We are delighted to … [Read more...] about Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
Hape and The MET Announce Toy Collaboration
By Allison Watkinson TLL Reporter The Met and Hape Toys have signed a collaborative partnership to develop an educational toy collection featuring art from the museum's historical archive. Designed to cater to infants and toddlers, the collection aims to promote early childhood learning through a range of licensed puzzles and developmental toys. "We are excited to … [Read more...] about Hape and The MET Announce Toy Collaboration