The Licensing Letter

FOOD AND DRINK

Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo

May 22, 2022

By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more

Esports Giant Launches Mobile Game Controller

June 14, 2021

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR,… . . . read more

Beanstalk Lands Contract With Kelloggs

June 9, 2021

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its… . . . read more

Dole Says Aloha With New Licensing Agent Beanstalk

April 8, 2021

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories… . . . read more

Halo & Xbox Release New Bedding Sets For The Sleepy Gamer

February 8, 2021

Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers… . . . read more

US Army Inks Licensing Deal With The Fan Brand

January 22, 2021

So, would you like that lampshade in camo? It’s a fair question, as the US Army became the first branch of the U.S. Armed Forces to execute a license agreement with The Fan-Brand to develop… . . . read more

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

December 21, 2020

Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting… . . . read more

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