ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR,… . . . read more
Beanstalk Lands Contract With Kelloggs
June 9, 2021
Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its… . . . read more
Dole Says Aloha With New Licensing Agent Beanstalk
April 8, 2021
THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories… . . . read more
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
February 8, 2021
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers… . . . read more
US Army Inks Licensing Deal With The Fan Brand
January 22, 2021
So, would you like that lampshade in camo? It’s a fair question, as the US Army became the first branch of the U.S. Armed Forces to execute a license agreement with The Fan-Brand to develop… . . . read more
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
December 21, 2020
Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting… . . . read more
Store Check
IT’SUGAR NoHo: Pink, Sweet & Raunchy
April 23, 2019
We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…
People
Who’s News—November 2018
November 19, 2018
The latest hires, promotions, and departures.
Featuring: Rovio, Beanstalk, Viacom, CBS, VF Corp., Zag, New Balance, JCPenney, NBA, Macy’s, and more…
Experiential
Streaming & Experiential Power Up
February 12, 2018
Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…
People
Who’s News — 12/18/2017
December 18, 2017
The latest hires, promotions, and departures.
Featuring: King Features, Beanstalk, Endemol Shine, Bulldog Licensing, Jazwares, Trends Intl., and more…