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Esports Giant Launches Mobile Game Controller

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR,… . . . read more

Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its… . . . read more

Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories… . . . read more

Halo & Xbox Release New Bedding Sets For The Sleepy Gamer

Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers… . . . read more

US Army Inks Licensing Deal With The Fan Brand

So, would you like that lampshade in camo? It’s a fair question, as the US Army became the first branch of the U.S. Armed Forces to execute a license agreement with The Fan-Brand to develop… . . . read more

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting… . . . read more

Store Check

IT’SUGAR NoHo: Pink, Sweet & Raunchy

We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…


. . . read more

People

Who’s News—November 2018

The latest hires, promotions, and departures.

Featuring: Rovio, Beanstalk, Viacom, CBS, VF Corp., Zag, New Balance, JCPenney, NBA, Macy’s, and more…


. . . read more

Experiential

Streaming & Experiential Power Up

Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…


. . . read more

People

Who’s News — 12/18/2017

The latest hires, promotions, and departures.

Featuring: King Features, Beanstalk, Endemol Shine, Bulldog Licensing, Jazwares, Trends Intl., and more…


. . . read more


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