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Esports Giant Launches Mobile Game Controller

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with the announcement of the Rotor Riot Controller sponsorship of ESL’s Spring Season of the ESL Premiership. The deal was brokered by digital licensing agency Tinderbox, which is a division of the global licensing agency Beanstalk. The ESL Controller is compatible with iOS and Android devices and allows pros to level up their gameplay with the highest quality mobile gaming controller on the market. The ESL Controller is wired for latency-free gameplay and uses RiotPWR’s pass… . . . read more

Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods. “Kellogg is committed to creating better days and a place at the table for everyone through our trusted food brands,” said David Lee, senior director of Global Licensing with Kellogg’s Global Growth Team. “Licensing Kellogg’s brands into strategic food and beverage categories will better enable us to meet our vision and purpose as an organization.” Kellogg, a sprawling… . . . read more

Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world’s largest producer of pineapples, the DOLE brand has for generations represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. More than just pineapples, DOLE is one of the world’s largest producers of a wide variety of fruits and vegetables. “Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups,” the company said in… . . . read more

Halo & Xbox Release New Bedding Sets For The Sleepy Gamer

Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers … and even Spartans … need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer Products. “We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and Halo bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.” The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk. Following the global launch of the fourth generation Xbox… . . . read more

US Army Inks Licensing Deal With The Fan Brand

So, would you like that lampshade in camo? It’s a fair question, as the US Army became the first branch of the U.S. Armed Forces to execute a license agreement with The Fan-Brand to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the US Army’s official global brand extension licensing agency, brokered the agreement.  “I can’t tell you how thrilled we are to welcome the U.S. Army as the first military branch in our family of licensed brands,” says Harrison Grimm, Founder & CEO of The Fan-Brand. “We are honored that the U.S. Army has selected us as a licensee and will strive to deliver products that our service men and… . . . read more

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys Cream range has been a huge hit since its first launch in 2016, and the variety of creams continues to delight consumers throughout the holiday season with bold, new flavours. Building on their successful five-year relationship, Arla, a dairy with a capacity to produce 1.5 million bottles a day, and Diageo, one of the world’s largest producers of spirits and beers, have released their… . . . read more

Store Check

IT’SUGAR NoHo: Pink, Sweet & Raunchy

We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…


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People

Who’s News—November 2018

The latest hires, promotions, and departures.

Featuring: Rovio, Beanstalk, Viacom, CBS, VF Corp., Zag, New Balance, JCPenney, NBA, Macy’s, and more…


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Experiential

Streaming & Experiential Power Up

Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…


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People

Who’s News — 12/18/2017

The latest hires, promotions, and departures.

Featuring: King Features, Beanstalk, Endemol Shine, Bulldog Licensing, Jazwares, Trends Intl., and more…


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