The Licensing Letter

Beanstalk

Choco Milk Signs Beanstalk as its Licensing Representative

By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative

Beanstalk Appointed Licensing Representative for Feed

By Allison Watkinson TLL Reporter Beanstalk has been named the official licensing representative for the Feed brand across Canada and the U.S. Feed is a certified B corporation and social impact lifestyle brand that manufactures and sells utilitarian-style tote bags to support its non-profit partners. The company's line of tote bags are designed and manufactured using … [Read more...] about Beanstalk Appointed Licensing Representative for Feed

Baileys and Dolci Frutta Release Chocolatey Treats

By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats

Beanstalk to Manage Licensing For Yvonne Ellen London

By Allison Watkinson TLL Reporter Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories. Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic … [Read more...] about Beanstalk to Manage Licensing For Yvonne Ellen London

Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels.  “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's  operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements 

By Allison Watkinson TLL Reporter The BEAM Be Amazing health brand has expanded its partnership with Dole Food Company to introduce Dole Whip flavored powder supplements. The new co-branded supplement line includes a Dole Whip Strawberry Vegan Protein Powder and a Dole Whip Pineapple Pre-Workout Powder. "With the success of our first flavor collaboration with Dole, our … [Read more...] about BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements 

Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo

By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and  roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo