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Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook

Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more

Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe  Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency… . . . read more

Bailey’s Partners With Lir For Line of Christmas Treats

Bailey’s, one of the world’s largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season…. . . . read more


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