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Bailey’s Partners With Lir For Line of Christmas Treats

Bailey’s, one of the world’s largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season.

Bailey’s launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, Bailey’s is currently ranked seventh among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world.

The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk. “The festive season wouldn’t be the same without the indulgence of some of your favourite chocolates. Baileys and Lir have created the perfect range of delicious adult treats to delight any Baileys lover, whether that is a friend, family member or yourself,” said Louise French, Senior Vice President, Business Development and Operations at Beanstalk.

For celebrants looking to indulge or add a bit of edible sparkle to their day, the delicious range of Baileys x Lir chocolates is crafted to delight all lovers of the Original Irish Cream liqueur. New for this year are two festive tins filled with fan favourite Baileys Chocolate truffles that are perfect for sharing after Christmas dinner. The tins are available from the Lir Chocolates website.

Lir was created in Dublin in 1987 by Connie Doody and Mary White and began on Connie’s kitchen table with a food mixer and a bowl. Today, Lir Chocolates is a leading provider of premium chocolates to major retailers both in the UK and abroad. Lir Chocolates has worked creating the ultimate Baileys Chocolates range since 1997.

“We’re thrilled with the reaction to our Baileys Chocolate Christmas NPD – everyone loves the mix of delicious chocolate in a fun, decorative format,” said Katie Byrne, Senior Brand Manager at Lir. “This year more than ever, we’re all in need of some Christmas cheer and we’re delighted to be able to help spread a little joy during the festive season! The Lir Team, in conjunction with Beanstalk and Diageo, have worked tirelessly over the last year to bring these products to market and it’s wonderful to see them on shelf.”

Each pack contains three irresistible Chocolate Bombes filled with Baileys-flavored velvety milk chocolate and white pillowy marshmallows ready for dunking and enjoying. The Baileys Chocolate Bombes will be available in Morrisons, Asda, Matalan & B&M and online at lirchocolates.com.

Also returning this holiday season to delight Baileys fans are the Baileys signature Chocolate Collection Box and the Baileys gift-wrapped box. The Baileys signature Chocolate Collection Box is a delicious surprise to find under the tree on Christmas morning or to gift for a Secret Santa. The box includes a mouth-watering range of Baileys flavored chocolates, including gooey brownies and creamy caramel hearts. The chocolate collection box is available at Asda.

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