By Allison WatkinsonTLL ReporterBrand Central has developed a new Ready-To-Bake Cookie Dough product line for Bimbo Bakeries USA's baked goods brand, Entenmann’s.The deal was brokered by Brand Central as the licensing agency for both Bimbo Bakeries USA and its Entenmann’s subsidiary.“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough … [Read more...] about Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection
Brand Central
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths. And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Rube Goldberg Craziness Captured in New VR Game
Grab your virtual dominos, confetti cannons, and black hole launchers... The game developer Free Range Games has released a clever new virtual reality game, Rube Goldberg Workshop, for the Meta Quest 2 and Meta Quest Pro. The game was made possible through a licensing deal between Free Range and the Rube Goldberg Institute, brokered by its licensing agency Brand … [Read more...] about Rube Goldberg Craziness Captured in New VR Game
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
Winners Named in Rube Goldberg’s Lunchables Contest
By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest
Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Brand Central Signs New Deals for Bored of Directors NFT Collective
By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective
Van Leeuwen Ice Cream Spices Up Its Game With Tapatio
By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has partnered with Tapatío Hot Sauce on a spicy new flavor called Mexican Hot Chocolate. In addition to the Mexican Hot Chocolate flavor, Van Leeuwen's … [Read more...] about Van Leeuwen Ice Cream Spices Up Its Game With Tapatio