By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
brand licensing
Tesco Unveils Online Shop to Compete With Amazon in the UK
By Gary Symons TLL Editor in Chief The British supermarket giant Tesco is taking on Amazon, opening an online marketplace to sell a wide variety of products. While Tesco is primarily a grocer, the online shop will be selling things you wouldn't normally see in the grocery aisles, from furniture to toys, appliances to clothing. The Tesco shop has already put up roughly … [Read more...] about Tesco Unveils Online Shop to Compete With Amazon in the UK
Millimages Signs Pair of Licensing and Distribution Deals
TLL Staff The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series. The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children's and adult apparel in the UK and … [Read more...] about Millimages Signs Pair of Licensing and Distribution Deals
Red Cross Clicks With Tetris For Promotion of Blood Donations
By Allison Watkinson TLL Reporter The American Red Cross has been attracting thousands of new blood donors through a partnership with the mobile gaming brand Tetris. The partners are making blood donations fun, while celebrating the 40th anniversary of the groundbreaking game. Starting May 20 and ending June 9, blood donors can receive an exclusive Tetris x Red Cross … [Read more...] about Red Cross Clicks With Tetris For Promotion of Blood Donations
Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
Dan Dee Secures Master License Agreement With SMOKO
TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO
F.U.N. Literally Brings the Fun to Licensing Expo
By Gary Symons TLL Editor in Chief It's easy to get overwhelmed by the onslaught of meetings at Expo, but Friendly Unofficial Networking says you shouldn't forget the importance of having fun as well. Also known as F.U.N., the group again staged a series of informal networking events in Las Vegas before and during the Licensing Expo, as a complement to the big main … [Read more...] about F.U.N. Literally Brings the Fun to Licensing Expo
Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
TLL Staff Cartoon Saloon Brand Development hit the floor at Licensing Expo this week, after the release of their pre-school movie, Puffin Rock and The New Friends. Cartoon Saloon is a renowned animation studio from Ireland, with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy titles. The new film is now available to rent or … [Read more...] about Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Casey Collins to Head Global Licensed Consumer Products at Hasbro
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has promoted Casey Collins to head its sprawling licensed consumer products program worldwide. Collins was named as the new President of Global Licensed Consumer Products and Partnership/Alliances. Hasbro says that in this new position Collins will be focused on managing Hasbro’s key, high-level strategic partnerships, … [Read more...] about Casey Collins to Head Global Licensed Consumer Products at Hasbro