By Gary Symons TLL Editor in Chief It's easy to get overwhelmed by the onslaught of meetings at Expo, but Friendly Unofficial Networking says you shouldn't forget the importance of having fun as well. Also known as F.U.N., the group again staged a series of informal networking events in Las Vegas before and during the Licensing Expo, as a complement to the big main … [Read more...] about F.U.N. Literally Brings the Fun to Licensing Expo
brand licensing
Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
TLL Staff Cartoon Saloon Brand Development hit the floor at Licensing Expo this week, after the release of their pre-school movie, Puffin Rock and The New Friends. Cartoon Saloon is a renowned animation studio from Ireland, with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy titles. The new film is now available to rent or … [Read more...] about Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Casey Collins to Head Global Licensed Consumer Products at Hasbro
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has promoted Casey Collins to head its sprawling licensed consumer products program worldwide. Collins was named as the new President of Global Licensed Consumer Products and Partnership/Alliances. Hasbro says that in this new position Collins will be focused on managing Hasbro’s key, high-level strategic partnerships, … [Read more...] about Casey Collins to Head Global Licensed Consumer Products at Hasbro
Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Licensing Roundup: The GAP, Beatles Monopoly Game, And More
American Leather Partners With DreamFit for Sofa Sleeper Sheet Solution American Leather and DreamFit have come up with a cool solution for your overnight guests. The partners will be showing off a new, custom-made bed sheet collection for the Texas-based upholstery company’s sofa sleepers at the spring High Point Market. The collection expands DreamFit’s Enhanced Bamboo … [Read more...] about Licensing Roundup: The GAP, Beatles Monopoly Game, And More
Teenaged Mutant Ninja Turtles Even More Mutated!
TLL Staff Playmate Toys has created action figures based on Teenaged Mutant Ninja Turtles that can mutate as needed. The new Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are based on the upcoming Paramount+ animated series Tales of the Teenage Mutant Ninja Turtles. As a terrifying new foe emerges in New York City, the Turtles have to lend a hand … [Read more...] about Teenaged Mutant Ninja Turtles Even More Mutated!
What Will A TikTok Ban Mean For Brands and Licensing?
By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees