By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?
brand licensing
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
A Happy 25th Anniversary to Joester Loria Group
Submitted Content The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands. Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria … [Read more...] about A Happy 25th Anniversary to Joester Loria Group
Cardio Bunny Hops Into US Market With FanGirl Consulting
TLL Staff FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States. Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base with cutting-edge products and … [Read more...] about Cardio Bunny Hops Into US Market With FanGirl Consulting
Seltzer to Light a Fire Under Zippo’s Licensing Program
TLL Staff Zippo Manufacturing has named Seltzer Licensing Group as its exclusive licensing agency. Zippo is best known for its iconic windproof lighter, but is also a leading global manufacturer and distributor of other outdoor products, including heat banks, hand warmers, fire starters and hand tools, among others. The company is essentially the expert in everything to do … [Read more...] about Seltzer to Light a Fire Under Zippo’s Licensing Program
Steak-ummm Partners With Valen Group to Expand Into New Categories
By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
Kartoon Studios Licenses Llama Llama for Books and Plush
By Allison Watkinson TLL Reporter Kartoon Studios has expanded its partnership with Penguin Young Readers to launch licensed products from the Llama Llama franchise for the KOHL’s Cares initiative. Based on the book series by author and illustrator Anna Dewdney, Kartoon Studios' Llama Llama is a Netflix Original animated preschool series about early childhood experiences … [Read more...] about Kartoon Studios Licenses Llama Llama for Books and Plush
Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer
By Allison Watkinson TLL Reporter Born to License has brokered a partnership between Steven Singer Jewelers and Cloudco Entertainment for a Care Bears-themed, gold-dipped rainbow rose. Founded in 1980, Steven Singer Jewelers is a Philadelphia-based company that offers a wide range of jewelry pieces using responsibly-sourced materials. “Partnering with Steven Singer … [Read more...] about Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer