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brand licensing

A Happy 25th Anniversary to Joester Loria Group

March 13, 2024

Submitted Content The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands. Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria … [Read more...] about A Happy 25th Anniversary to Joester Loria Group

Cardio Bunny Hops Into US Market With FanGirl Consulting

March 12, 2024

TLL Staff FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States. Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base  with cutting-edge products and … [Read more...] about Cardio Bunny Hops Into US Market With FanGirl Consulting

Seltzer to Light a Fire Under Zippo’s Licensing Program

March 11, 2024

TLL Staff Zippo Manufacturing has named Seltzer Licensing Group as its exclusive licensing agency. Zippo is best known for its iconic windproof lighter, but is also a leading global manufacturer and distributor of  other outdoor products, including heat banks, hand warmers, fire starters and hand tools, among others. The company is essentially the expert in everything to do … [Read more...] about Seltzer to Light a Fire Under Zippo’s Licensing Program

Steak-ummm Partners With Valen Group to Expand Into New Categories

March 7, 2024

By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories

Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories

March 1, 2024

By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories

Kartoon Studios Licenses Llama Llama for Books and Plush

February 14, 2024

By Allison Watkinson TLL Reporter Kartoon Studios has expanded its partnership with Penguin Young Readers to launch licensed products from the Llama Llama franchise for the KOHL’s Cares initiative. Based on the book series by author and illustrator Anna Dewdney, Kartoon Studios' Llama Llama is a Netflix Original animated preschool series about early childhood experiences … [Read more...] about Kartoon Studios Licenses Llama Llama for Books and Plush

Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey

February 13, 2024

BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey

Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer

February 12, 2024

By Allison Watkinson TLL Reporter Born to License has brokered a partnership between Steven Singer Jewelers and Cloudco Entertainment for a Care Bears-themed, gold-dipped rainbow rose. Founded in 1980, Steven Singer Jewelers is a Philadelphia-based company that offers a wide range of jewelry pieces using responsibly-sourced materials. “Partnering with Steven Singer … [Read more...] about Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer

Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ

February 12, 2024

By Allison Watkinson TLL Reporter Laura Ashley has partnered with VQ to expand its U.S. product portfolio with a new line of licensed small kitchen appliances. VQ is a British manufacturing company that specializes in home electronics and appliances. The company offers a wide range of products across household appliances, kitchen technology, digital radios, bluetooth … [Read more...] about Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ

Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy

February 8, 2024

TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy

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