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brand licensing

Update: Arena Group Is Out, But Sports Illustrated Will Survive, Says Authentic Brands

January 24, 2024

By Gary Symons TLL Editor in Chief Authentic Brands Group says it will throw its prodigious financial weight behind Sports Illustrated to ensure it survives its current financial crisis. The future of the venerable sports publication was put in doubt after publisher Arena Group failed to make a quarterly license payment to brand owner Authentic Brands. Authentic Brands … [Read more...] about Update: Arena Group Is Out, But Sports Illustrated Will Survive, Says Authentic Brands

TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand

January 24, 2024

By Allison Watkinson TLL Reporter TMS Entertainment has renewed Reemsborko as its master licensee for the Baki anime brand in EMEA, Australia and New Zealand. The renewed agreement between Reemsborko and TMS extends the licensing agency's position as Baki's master licensee for three additional years. Reemsborko is a boutique licensing and brand extension agency that … [Read more...] about TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand

Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

January 23, 2024

By Gary Symons TLL Editor in Chief The newly formed costume company Noah & Zoie has already released its first licensed line in collaboration with the global YouTube musical hit Super Simple Songs. Noah & Zoie is a new company created by longtime costume company DG Brands, which creates costumes for Walmart and other major retailers. DG Brands announced the … [Read more...] about Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

Top Costume Maker DG Brands Unveiling Kid’s Division Noah & Zoie

January 18, 2024

TLL Staff The 46-year-old Los Angeles costume-maker DG Brands has just announced the launch of an all-new children’s costume division named NOAH & ZOIE, its principal Barry Revzen said today.  Best known for its high-end portfolio of adult costumes and lingerie sold under the DreamGirl divisional brand worldwide, DG Brands has quietly been producing a broad range of … [Read more...] about Top Costume Maker DG Brands Unveiling Kid’s Division Noah & Zoie

Gifting Specialists Kimm & Miller License Candies From Swizzels

January 16, 2024

By Allison Watkinson TLL Reporter Kimm & Miller has signed a licensing agreement securing rights to offer food gifting products based on the Swizzels' candy portfolio. Swizzels is an independent UK-based confectionery company that manufactures and licenses a variety of branded candy products. This includes branded products such as Love Hearts, Refreshers, … [Read more...] about Gifting Specialists Kimm & Miller License Candies From Swizzels

Authentic Brands Puts Best Foot Forward With Acquisition of Sperry

January 11, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry

Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge

January 11, 2024

By Gary Symons TLL Editor in Chief The Rube Goldberg Institute says it's thrilled to have Crest + Oral B as sponsors for the 2024 Rube Goldberg Machine Contest. The involvement of Crest in the annual challenge truly is a special event for the Institute. This will be the 35th anniversary of the Rube Goldberg Machine Contest (RGMC), which is marking the occasion by … [Read more...] about Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge

IMG a Good Fit As New Licensing Agency For Tetris

January 8, 2024

By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris

Back to the Future, as Flash Gordon Returns for 90th Anniversary

January 8, 2024

By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary

Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver

January 5, 2024

Judge Cites Store Location on Same Block as Aggravating Factor By Gary Symons TLL Editor in Chief The Canadian outdoor company Arc'teryx just won a temporary injunction barring Adidas from using the name 'Terrex' on its flagship store in Vancouver. In what the judge in the case described as a "David vs. Goliath" battle over trademark infringement, the Supreme Court … [Read more...] about Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver

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