Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
brand licensing
Black+Decker Enters Smart TV Sector in India
By Gary Symons TLL Editor in Chief Black+Decker, a brand best known for tools and appliances, is now offering Smart TVs through a partnership with India's Indkal Technologies. “With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black … [Read more...] about Black+Decker Enters Smart TV Sector in India
POC Conference 2025 Set to Showcase an Industry Striving for Change
Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change
Pottery Barn and Kravet Launch Exclusive Homewares Collection
By Allison Watkinson TLL Reporter Pottery Barn and Kravet have unveiled a collaborative homewares collection that blends the renowned textile designs from Kravet's archives with Pottery Barn's signature aesthetic. This marks the first time Kravet has shared its extensive textile archive—spanning over 2,000 years—with an outside design team, offering consumers access to … [Read more...] about Pottery Barn and Kravet Launch Exclusive Homewares Collection
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
Who’s News: People of Play Welcomes Shannon Swindle as New Director
TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings