The Licensing Letter

brand licensing

Magnolia Bakery’s Delicious Cannabis Licensing Deal

By Gary Symons TLL Editor in Chief The New York baking institution Magnolia Bakery has signed a deal with incredibles for a line of cannabis-infused chocolate treats. In other words, you can get the munchies and deal with the munchies at the same time! The new products will be sold through RISE Dispensaries in the states of New York and New Jersey. Incredibles is an … [Read more...] about Magnolia Bakery’s Delicious Cannabis Licensing Deal

Licensing Roundup: All the Deals Fit to Print For October

Deals We're Following:  Strawberry Shortcake x Crazy Aaron, Vlasic Pickle Balls, Stranger Things Jewellery, Light Fund Charity Submissions, Atari's New Retro Collectibles, Game Inventors' Conference, Dragon Ball Action Figures By TLL Staff Crazy Aaron Introduces First-Ever SCENTsory putty, with Strawberry Shortcake If you’re looking for a fun, nostalgic, and sensory-driven … [Read more...] about Licensing Roundup: All the Deals Fit to Print For October

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Bed Bath & Beyond Returns in Strategic Partnership With The Container Store

By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store

Brown Toy Box Launching STEAM Toys for Iyanu Series

By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with  Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series

Octane 5: Powering the Licensing Industry for over 20 Years

By Gary Symons TLL Editor in Chief The licensing industry is a sector rich in innovation, and, in fact, many would say that innovation is at the heart of licensing. Creating new products and services is really the entire point of the sector, and so it just makes sense that the licensing industry would be quick to adopt cutting edge software. One of the most innovative … [Read more...] about Octane 5: Powering the Licensing Industry for over 20 Years

IHOP is Working For The Weekend With Rock Band ‘Loverboy’

By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’

Beloved Book Series Dynowish to Become Animated TV Show

By Allison Watkinson TLL Reporter The popular Italian children's book series Dynowish, by Paola Miriam Visconti, will be produced as a new animated TV show. The series is being produced as a partnership with UAE-based producer and distributor TwelveP Animation, along with Emmy award-winning content creator Josh Selig. The upcoming animated series, targeting kids aged 8–12, … [Read more...] about Beloved Book Series Dynowish to Become Animated TV Show

Getting to The Point.1888: The Will Stewart Interview

By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview