Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
brand licensing
Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
Feature: The Company Teaching the World to Smile
CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile
Smart Move as Barbie Dumbs Down The Flip Phone
By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone
Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
Zoonicorn on a Licensing Roll As The Brand Heads to BLE
By Gary Symons TLL Editor in Chief The hit preschool series Zoonicorn is going into Brand Licensing Europe (BLE) with a new licensing partner, new products and the launch of its official branded Amazon portal. The show, produced by Toonz Entertainment and Zoonicorn, LLC, is now aired in more than 100 countries worldwide, and has quickly grown an enviable portfolio of … [Read more...] about Zoonicorn on a Licensing Roll As The Brand Heads to BLE
Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
By Gary Symons TLL Editor in Chief Casey Collins resigned suddenly as the head of Hasbro's sprawling global licensing division, according to a report from Kidscreen. Hasbro has not issued a statement on the sudden departure of its top licensing exec, but has confirmed that Tim Kilpin, the president of toys, licensing and entertainment, will step in to manage Collins' … [Read more...] about Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
TLL Staff Jazwares Game Studio is releasing a new Cobra Kai gaming experience on Roblox, under license from Sony Pictures Consumer Products. The new game is scheduled for release this summer in conjunction with the release of Cobra Kai's sixth season on Netflix. The game Cobra Kai: Karate Legends features martial arts action, allowing players to train their sensei, and level … [Read more...] about Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
Women In Toys Unveils Finalists for Wonder Women Awards
By Gary Symons TLL Editor in Chief Women in Toys, Licensing & Entertainment (WiT) has just presented the list of finalists for this year's Wonder Women Awards. WiT is the industry's leading organization for the advancement of women in our industry. The Wonder Women Awards are an important part of that work, as they recognize and celebrate the exceptional female … [Read more...] about Women In Toys Unveils Finalists for Wonder Women Awards