The Licensing Letter

Bulldog Licensing

Magic Mixies Becoming “A Licensing Hit” Says Bulldog

By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog

KIDZ BOP Appoints Bulldog As UK Licensing Agency

By Allison Watkinson TLL Reporter KIDZ BOP has appointed Bulldog Licensing as its official UK licensing agency, starting at Brand Licensing Europe. KIDZ BOP is a global family music brand that records covers of popular songs sung by kids, for kids. Since its creation in the US in 2001, the KIDZ BOP brand has sold over 23 million albums and generated over 8 billion … [Read more...] about KIDZ BOP Appoints Bulldog As UK Licensing Agency

Wow! Stuff Named Master Toymaker For Kid Series Odo

The toymaker Wow! Stuff has become the first licensee for the boundary breaking 2.5D animated series, Odo. In a deal brokered by Bulldog Licensing, Wow! Stuff won the bid for the heartwarming show that now airs in more than 128 countries. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a … [Read more...] about Wow! Stuff Named Master Toymaker For Kid Series Odo

Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies

The ‘wow toy of 2021’ from Moose Toys has experienced a phenomenal UK launch The toy phenomenon Magic Mixies is hitting the shores of the United Kingdom, quickly becoming one of the top products on every family's Christmas wish list. Now, Bulldog Licensing has extended its range of brands it represents under the Moose Toys umbrella with the enormously popular new launch, … [Read more...] about Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies

Bulldog Adds Two New Licensees For Care Bears

Bulldog signs up MoYou and The Hut Group to create a raft of new products based on the heritage brand UK-based Bulldog Licensing says Care Bears is a perfect brand for consumer products licensing, given its millions of enduring fans around the world, so it's no surprise the property has attracted a huge range of licensing deals. “The strong values at the heart of the Care … [Read more...] about Bulldog Adds Two New Licensees For Care Bears

Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series

Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children's book series, That's Not My. The series is a major pre-school hit, with more than 64 titles like That's Not My Dinosaur, and the series has sold more than 25 million copies over its 23-year publishing history; or, more than one million average sales per year. In fact, … [Read more...] about Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series

Brand Alliance Joins LIFE Line-Up

Bulldog signs up the leading apparel licensee to create day and nightwear ranges Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range of adult apparel based on the brand. The LIFE brand combines the iconic LIFE logo—made famous by the legendary eponymous magazine— with pictures from the … [Read more...] about Brand Alliance Joins LIFE Line-Up

Bulldog Brings on Bioworld for Care Bears Deal

The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bear, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories. The ranges will target kids of all ages across a range of apparel lines and accessories. The Care Bears … [Read more...] about Bulldog Brings on Bioworld for Care Bears Deal

Bulldog Licensing Announces Two New Deals for Kindi Kids

Bulldog Licensing, a leading European brand agency, has announced two new deals for leading toy company Moose Toys’ preschool doll brand Kindi Kids, as it reached an impressive 82 million views on YouTube. Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product … [Read more...] about Bulldog Licensing Announces Two New Deals for Kindi Kids